Privacy Policy

Lifeline Alerts LLC ("we", "us", "our") is committed to protecting your privacy. This policy explains what data we collect, how we use it, and your rights.

Data We Collect

• Account information: Phone number (for authentication), name, and optional address.
• Emergency contacts: Names, phone numbers, and relationships of people you designate.
• Device heartbeats: Battery level, GPS location (when permitted), motion data, and heart rate from connected wearables.
• Sensor data: Presence detection from optional mmWave Life Sensors — these use micro-radar, not cameras.
• Device information: IP address, browser type, device type, operating system, and identifiers associated with your devices.
• Usage information: Actions you take in your account, feature usage, and interaction patterns to improve our Services.

Cookies & Analytics

We use Cloudflare Web Analytics for basic, privacy-focused site analytics. This collects no personal information and uses no cookies. We do not use tracking pixels, advertising cookies, or third-party analytics that profile users.

How We Use Your Data

• Safety monitoring: Detecting missed check-ins, offline devices, low battery, and anomalous patterns.
• Emergency alerts: Notifying your designated contacts when something seems wrong.
• Service improvement: Aggregated, anonymized analytics to improve detection accuracy.

SMS Consent

By creating an account, you consent to receive SMS messages for authentication (OTP codes) and safety check-ins. Your emergency contacts consent to receive alert messages when you add them. Standard messaging rates apply. Reply STOP to opt out at any time.

Location Data

Your location is used only for safety monitoring (home geofence, departure/arrival detection). Location is never shared with emergency contacts unless you activate an emergency or are unreachable. You can disable location sharing at any time in Settings.

Data Retention

• Heartbeat data is retained for 30 days, then automatically deleted.
• Alert audit logs are retained for 12 months for safety analysis.
• Account data is retained until you request deletion. Upon deletion request, your data will be removed within 30 days. Some data may be retained longer if required to comply with legal obligations or resolve disputes.

Third-Party Sharing

We use trusted third-party providers to deliver our Services:

• Twilio: SMS delivery and OTP verification.
• Professional monitoring center: Emergency response coordination (receives alert data only during active emergencies).
• Cloudflare: Hosting, CDN, and security.

We do not sell, rent, or monetize your personal data. We share information with third parties only as described above to provide the Services.

Business Transfers

If Lifeline Alerts LLC is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via SMS or email before your data is transferred and becomes subject to a different privacy policy.

Your Rights

• Access: Request a copy of all data we hold about you.
• Deletion: Request permanent deletion of your account and all associated data.
• Correction: Update your profile information at any time in Settings.

Contact

For privacy inquiries, email privacy@lifelinealerts.com.